THE SINERGY OF SUSTAINABILITY AND MANAGEMENT IN THE DIGITAL AGE: AN INTEGRATED ANALYSIS OF THE IMPACT ON THE FINANCIAL AND NON-FINANCIAL PERFORMANCE OF BUSINESS ENTITIES - SIGMA
THE SINERGY OF SUSTAINABILITY AND MANAGEMENT IN THE DIGITAL AGE: AN INTEGRATED ANALYSIS OF THE IMPACT ON THE FINANCIAL AND NON-FINANCIAL PERFORMANCE OF BUSINESS ENTITIES - SIGMA
Project “SIGMA” is implemented within the framework of the National Recovery and Resilience Plan 2021–2026 and is financed by European Union funds through the NextGenerationEU instrument.
About the project
In the digital age, the synergy between business sustainability and advanced management practices is becoming essential for long-term success. Over the past few decades, sustainability has evolved from a philanthropic activity to a strategic imperative, while digitalization has transformed the way data is collected, processed, and used. These changes have enabled the development of a data-driven management model, in which management accounting serves as a key link between financial goals and non-financial sustainability indicators.
The purpose of the project is to explore the synergistic effects of digital technologies on the integration of sustainability information into management processes and on the financial and non-financial performance of business entities.
The project explores how digital tools and business intelligence systems enable the integration of sustainability information (ESG) into key management functions, including strategic planning and budgeting, controlling and risk assessment, and management reporting. The aim is to determine how digitally supported integration of sustainability information contributes to management efficiency and sustainable use of resources in modern business.
Total project value: 78.310,36 EUR
Project duration: October 1, 2025 until September 30, 2029
Project holder: University of Zagreb, Faculty of Economics & Business
Contact
Project leader: Mirjana Hladika, PhD, Associate Professor
E-mail: mhladika2@net.efzg.hr
Address: Faculty of Economics & Business – Zagreb
Trg J. F. Kennedyja 6
10000 Zagreb, CROATIA